We design the drinks, the flow, the permits, the staffing, and the details that make a room feel alive. From brand activations and festivals to private residences and high-profile celebrations, we build the parts of the experience guests actually remember.
Premium bar activations, mobile bars, staffing, service flow, and cocktail execution with intention.
Cocktail programs designed for flavor, speed, beauty, and a lasting impression.
ABC permitting, site maps, producer support, and alcohol compliance coordination made simple.
Pop-ups, festivals, brand activations, private events, and hospitality concepts with a point of view.
Some stories can be shared. Some stay private. All are approached with the same standard: thoughtful design, strong operators, and hospitality that feels effortless from the guest side.
Bar activation support • Cocktail development • Execution
Permitting support • Alcohol compliance
Bar curation • Festival hospitality
Corporate experience • Private event bars
High-discretion celebrations
The Curious Group is led by Zach Patterson, an award-winning hospitality operator and cocktail creator with experience building bars, producing events, consulting on beverage programs, and solving the operational details that make hospitality work. We are the partner you call when the event needs taste, speed, compliance, and a little magic.
Share the basics. We’ll follow up to talk through the bar, the flow, the permits, and the feeling people should remember.